Thirteen years after its launch as a cable TV news channel, TN has decided to renovate its image and technology to reposition itself strongly in the market.
To achieve this goal, the channel enlisted Gizmo, a specialized studio in visual solutions for the film, television, and advertising industry, to develop the new brand design and implement it on its screens, graphics, and online platforms.
The new TN image was achieved through the incorporation of the Vizrt technology, currently used by avant-garde news networks like CNN.
As a result, TN not only worked on the visual aspects of the channel, but also incorporated new software and hardware that allowed for more complex pieces with real-time animation. This also made it possible to generate a renewed "look and feel" without losing the seriousness that characterizes the identity of Todo Noticias (TN).
This change not only occurred at an aesthetic level, but also involved redesigning the information system to display more data on the screen while maintaining a logical order in highlighting both the information and news hierarchy.
The work done was visible 24 hours a day, 365 days a year.
Gizmo Studios is a specialized design and development studio with offices located in San Isidro, Argentina, where I worked during a project. You can check their website at gizmosite.tv .